Live · Updating Every Minute

Meet Anna.
The CFO who never sleeps.

Anna runs the numbers at Northstar Outfitters. Ask her anything about sales, shipping, inventory, suppliers, the stock — she knows it cold, and she knows it now.

▶ Talk to Anna See What She Knows
Revenue Today
—
—
Orders Today
—
—
NSTR Stock
—
—
Live Visitors
—
on northstar.co right now
Returning On Site
—
previous buyers right now
Shipped Today
—
—
45Tools
·
5,400,000Unique Answers

Anna knows everything about the business.

Every question below is a real tool. Ask her any of them — or anything close — and she answers from real data in under a second.

💰
Sales & Revenue
9 tools · since Jan 2020
  • Today's sales, orders, AOV"How are we doing today?"
  • Yesterday's final close
  • MTD vs last month vs last year
  • YTD pacing vs target"How are we pacing for the year?"
  • Sales on any specific date"What were sales on April 15, 2024?"
  • Any month back to Jan 2020"How did April 2020 look?" (COVID surge)
  • Any year recap with key events"Recap 2023" — IPO year
  • Period-over-period comparisons
  • Top sellers for any period
📦
Operations
5 tools
  • Site traffic — live concurrent + today"Who's on the site right now?"
  • Conversion rate, bounce, top pages
  • Shipping today — carrier breakdown"How many shipped today?"
  • Shipping on any past date"What did we ship yesterday?"
  • Inventory — 14,200 SKUs, 13 categories"What's out of stock right now?"
  • Specific OOS items with PO ETAs
  • Warehouse split (Bozeman + Reno)
  • Days of cover, turn rate, sell-through
🏭
Supply Chain
1 tool · 18+ vendors
  • 84 active suppliers, top 18 by COGS"Who are our top suppliers?"
  • Pertex Shield, Toray, Cordura, YKK, Primaloft
  • Allied Down, Dyneema, Spyderco, Vibram
  • Geographic mix — US 38%, Japan 17%, Vietnam 12%
  • Single-source risk SKUs
  • Lead times by category
💵
Finance
4 tools
  • NSTR stock — live, every minute"How's the stock?"
  • Day O/H/L, market cap, P/E
  • P&L any period — full waterfall"P&L month to date"
  • Revenue → COGS → GP → 6 opex categories → EBITDA → NI
  • A/P aging — who we owe and when"Who do we owe this week?"
  • Payments scheduled this week
📣
Marketing & Growth
4 tools
  • Ad spend + ROAS by channel"What's our ROAS today?"
  • Meta · Google · TikTok · Klaviyo · Influencer
  • CAC, LTV, LTV-to-CAC ratio
  • Klaviyo email + SMS performance"How did the last campaign do?"
  • Social — IG, TikTok, X, YouTube
  • Retention by acquisition cohort
🤝
Wholesale & Intel
3 tools
  • Open POs by partner"Status on REI orders?"
  • REI · Backcountry · Moosejaw · Bass Pro · Cabela's
  • Specialty store mix (47 small stores)
  • Competitor pricing — Patagonia, Arc'teryx, Big Agnes"How does Range Parka compare to Patagonia?"
  • Competitor launches this month
  • Weather correlation with sales"Cold snap coming — what's the impact?"
🎧
Customer & Team
3 tools
  • Support — open tix, CSAT, NPS, top issues"Any customer issues spiking?"
  • Avg first response time
  • Headcount — 124 across 7 departments"Who runs marketing?"
  • Open roles, payroll cost
  • EOM forecast — pacing vs target"Are we hitting the month?"
⚖️
Compliance & Brand
2 tools
  • Open lawsuits, reserves, exposure"Any legal issues open?"
  • Active certifications — B-Corp, Bluesign, RDS, Fair Trade, SOC 2
  • Audits in progress
  • Company overview — channel mix, regions"Tell me about the business"
  • FY revenue, profit, target
⭐
Morning Briefing
1 tool · fires 7 others
  • One-stop executive rundown"Anna, give me the morning brief."
  • Today's revenue + order count
  • Yesterday's close
  • MTD pacing
  • Stock open + day move
  • Top seller this morning
  • Any shipping delays
  • Open support tickets
Just say it out loud

What to ask first.

These are exact questions Anna handles cleanly. Try one and she'll respond in plain English in about a second.

⭐"Good morning Anna — give me the rundown."
💰"How are sales today?"
📈"How's the stock?"
📦"What's out of stock right now?"
🚚"How many shipped yesterday?"
🏭"Who are our top suppliers?"
📅"Recap 2023 for me."
🆚"April this year versus April last year?"
💵"P and L month to date."
📣"What's our ROAS by channel?"
🤝"How are REI orders looking?"
🌡️"How did April 2020 look?" (COVID surge)
Under the hood

How Anna works.

1

You talk

Speech goes through Google Cloud streaming STT. Sub-second transcription, accurate on accents and brand names.

2

She thinks

Cerebras's gpt-oss-120b runs at ~3,000 tokens per second. Routes your question to the right tool, fuses real data, drafts a clean answer.

3

She talks back

ElevenLabs streams Anna's voice — uncompressed PCM at 24 kHz. Spoken numbers, no robot tells.

LiveKit WebRTC
Google STT Streaming
Cerebras gpt-oss-120b
ElevenLabs Jessa · PCM 24k
Silero VAD
Custom data engine
Honest note: Northstar Outfitters is a fictional company built to demo what Anna can do for a real one. Every number, supplier, employee and stock tick is generated by a deterministic engine that anchors to wall-clock time — same hour returns same numbers (so demos are reproducible), but everything evolves through the day, month, and year. If you give us your real data, Anna runs against that. Same engine, different inputs.

Ready to talk?

Anna's standing by. No login, no setup — just tap and ask.

▶ Talk to Anna Now